Build a Stronger Body. Develop a Stronger Mind.

From climbing coaching to endurance performance, I help people build confidence through movement, challenge and consistency.

Female tennis player holding a racket and ball

Why Work With Me?

My approach is built on experience, continuous learning and leading by example. From coaching climbers of all ages to completing a full-distance Ironman, I believe growth comes from embracing challenge, staying consistent and always striving to improve.

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Hours Coaching

Supporting climbers of all ages and abilities.

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Hours Coaching

Supporting climbers of all ages and abilities.

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Years Climbing

Years spent learning, refining & sharing the sport.

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Years Climbing

Years spent learning, refining & sharing the sport.

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Finish Rate

Committed to seeing challenges through.

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Finish Rate

Committed to seeing challenges through.

How I Can Help

Whether you're looking to improve your climbing, build physical strength or develop greater resilience, every programme is tailored around your goals and designed for long-term progress.

Why Train With Me?

Technique-First Coaching

Learn to move efficiently, solve problems confidently and climb smarter, not just stronger.

Qualifications & Development

Built on recognised qualifications including BMC Fundamentals 1, NICAS Training, Access Sport Inclusive Climbing Workshop, and Safeguarding Children certification, providing a safe, structured and supportive coaching environment.

Continual Development

Committed to continual learning through ongoing professional development, including Level 2 & 3 Personal Training, Safeguarding Adults, BMC Fundamentals 2 & 3, and the Rock Climbing Instructor (RCI) qualification.

Performance-Focused

Improve strength, mobility and endurance with coaching that supports your goals both on and off the wall.

Performance-Focused

Improve strength, mobility and endurance with coaching that supports your goals both on and off the wall.

Meet Your Coach

Each coach brings international experience and works closely with players to deliver high-quality training on court.

  • Climb

    Climbing has taken over my life for over three years. I love helping people build confidence, improve movement and discover what they're truly capable of on the wall.

  • Swim

    Stepping into cold, open water teaches you to stay calm when everything tells you to panic. It's a constant reminder that growth begins on the other side of discomfort.

  • Cycle

    Long hours on the bike have taught me that meaningful progress isn't built in a day. It's the result of consistency, patience and showing up, even when motivation fades.

  • Run

    Running develops resilience unlike any other discipline. When your body wants to stop, your mindset becomes your greatest strength.

  • Weight Training

    Strength training forms the foundation of my performance, building resilience, power and long-term athletic development.

  • Climb

    Climbing has taken over my life for over three years. I love helping people build confidence, improve movement and discover what they're truly capable of on the wall.

  • Swim

    Stepping into cold, open water teaches you to stay calm when everything tells you to panic. It's a constant reminder that growth begins on the other side of discomfort.

  • Cycle

    Long hours on the bike have taught me that meaningful progress isn't built in a day. It's the result of consistency, patience and showing up, even when motivation fades.

  • Run

    Running develops resilience unlike any other discipline. When your body wants to stop, your mindset becomes your greatest strength.

  • Weight Training

    Strength training forms the foundation of my performance, building resilience, power and long-term athletic development.

  • Climb

    Climbing has taken over my life for over three years. I love helping people build confidence, improve movement and discover what they're truly capable of on the wall.

  • Swim

    Stepping into cold, open water teaches you to stay calm when everything tells you to panic. It's a constant reminder that growth begins on the other side of discomfort.

  • Cycle

    Long hours on the bike have taught me that meaningful progress isn't built in a day. It's the result of consistency, patience and showing up, even when motivation fades.

  • Run

    Running develops resilience unlike any other discipline. When your body wants to stop, your mindset becomes your greatest strength.

  • Weight Training

    Strength training forms the foundation of my performance, building resilience, power and long-term athletic development.

Helping People Achieve More Than They Thought Was Possible

Trusted by climbers and athletes alike.

  • "I'd never climbed before and was quite nervous, but Matthew made everything feel approachable and enjoyable. His coaching style is patient, encouraging and really helped build my confidence. I can't wait for my next session."

    Sarah M.

    Beginner Climber

  • "Training here is very specific, nothing feels random. We focused a lot on movement and rally tolerance, which helped me stay composed under pressure. Since then, I’ve won two ITF events and built a consistent ranking."

    Chris S.

    Youth Coaching Parent

  • "The sessions mirror match situations closely. A lot of emphasis on patterns, execution, and discipline between points. That’s what helped me earn my first ATP points and compete more confidently at the Futures level."

    James T.

    Intermediate Climber

  • "I had been playing casually for years, but never really improving. The structure here and the constant feedback from coaches made a noticeable difference within a few months."

    Martin Eala

    ATP Rank #456

  • "Training here is very specific, nothing feels random. We focused a lot on movement and rally tolerance, which helped me stay composed under pressure. I’ve won two ITF events."

    Julien Caron

    ATP Rank #230

  • "The sessions mirror match situations closely. A lot of emphasis on patterns, execution, and discipline between points. That’s what helped me earn my first ATP points."

    Niklas Bergström

    ATP Rank #140

Frequently Asked Questions

Everything you need to know before getting started.

Do I need climbing experience?

What happens during my first session?

Who do you coach?

Where does coaching take place?

How do I get started?

Ready to Take the Next Step?

Let's build your confidence, performance and capability together.

From climbing coaching to endurance performance, I help people build confidence through movement, challenge and consistency.

© 2026 MattyHerron. All rights reserved.

Socials

From climbing coaching to endurance performance, I help people build confidence through movement, challenge and consistency.

© 2026 MattyHerron. All rights reserved.

Socials

From climbing coaching to endurance performance, I help people build confidence through movement, challenge and consistency.

© 2026 MattyHerron. All rights reserved.

Socials